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Unlimited  Opportunities

As a pioneer of the serviced residence industry, Ascott's heritage spans 40 years since the opening of The Ascott Singapore in 1984.

Over the years, Ascott has diversified and grown our capabilities in all aspects of global living, having built our own brands, acquired hospitality assets, and invested in new portfolios. At the same time, we remain committed to quality growth in the future of the business.

With about 950 properties around the world today, spanning serviced residences, coliving properties, hotels and independent senior living apartments; meeting the varying needs of travellers, Ascott is going Unlimited with more value for our partners, Unlimited with more experiences for our guests, and Unlimited with our purpose to make a meaningful difference to travel – tomorrow and beyond.

This year, Ascott marks 40 years in hospitality service. From taking the first bold steps to form The Ascott Group to conquering new frontiers and pioneering new paths. Growing from strength to strength, powering up through new alliances and transforming challenges into triumphs, Ascott is trailblazing tomorrow and charting a new future of growth. Hear from Ascott’s past and present leaders as they share about their experiences in a tribute video, having witnessed Ascott’s growth to become truly Unlimited. Click on the below video highlight found under our Latest Happenings.




Strengthened innovation journey with generative artificial intelligence (AI) powered web chatbot

With an ambition to drive tech-forward hospitality, Ascott launched a ChatGPT-fuelled chatbot, Cubby, to enhance the travel stages of planning and booking as part of the guest journey. This transformative initiative is part of Ascott’s mindful adoption of AI-driven guest-centric innovations to support its rapid growth trajectory.



Established Commitment to Sustainable Tourism with Launch of Ascott CARES

Ascott unveiled Ascott CARES, a sustainability framework that aligns its growth strategy with environmental, social and governance (ESG) considerations alongside GSTC Criteria. Centred around five pillars representing the acronym CARES - Community, Alliance, Respect, Environment and Supply Chain, Ascott CARES is an affirmation of Ascott's commitment to the gold standard for sustainable tourism.

In the same year, Ascott was one of the first hospitality groups to be conferred the recognised-standard status by the Global Sustainable Tourism Council (GSTC) for its adoption of the GSTC Industry Criteria.


Ascott Ranked as One of Top Three Extended Stay Serviced Residence Providers

The acquisition of Oakwood leapfrogged the group's growth and cemented Ascott's global position as one of the top three extended stay serviced residence providers in the world (Source: Global Serviced Apartment Industry Report 2022).


Unveiled Loyalty Programme - Ascott Star Rewards (ASR)

Launched to engage with and reward loyal guests with compelling offers and exclusive deals, the programme has grown exponentially, with a 40% increase in membership year-on-year.


Ascott Acquired Stakes in TAUZIA Hotel Management, One of Indonesia's Leading Hotel Operators

Ascott advanced access to the fast-growing hotels segment with its acquisition of stakes in TAUZIA Hotel Management, one of Indonesia's leading hotel operators.


Ascott Acquired Stakes in Quest and Synergy Global Housing to Establish Presence as Major Serviced Residence Provider in Australasia and the USA

Ascott established its presence as the largest serviced residence provider in Australasia following the acquisition of stakes in Quest Apartment Hotels. In the same year, Ascott also became one of the largest providers of extended stay accommodation in the USA following acquisition of stakes in Synergy Global Housing.



Debuted The Crest Collection & lyf Brands to Pursue a Wider Demographic of Guests

The Crest Collection is a collection of unique, luxury serviced residences while lyf was developed as a coliving brand designed for the next generation traveller.



Opened the Ascott Centre for Excellence (ACE), a Global Hospitality Training Centre

Ascott was the first and only serviced residence company in Singapore to extend hospitality training programmes to the wider industry in Singapore in 2006 with the establishment of ACE.


Became the Largest International Serviced Residence Operator Outside the USA

Ascott's acquisition of the Citadines brand expanded its footprint in Europe and propelled its global portfolio growth. Today, the brand has since quadrupled with almost 200 properties around the world.


When it all began

The Ascott Singapore, Asia Pacific's first international-class serviced residence opened along Scotts Road in Singapore on 14 August 1984.